Last Modified: [March, 8th, 2022]
In order to provide our Services, we collect information about you that, alone or in combination with other information, can be used to identify you as an individual (“personal information”). What personal information we collect and process depends on how and why you interact with us.
Personal Information You Provide. When you register for an account or subscribe to any of our Services, we collect a variety of information about you, including your contact information such as your name, email address, contact telephone number, age, educational and professional information, residence location, marital status, and any other information you may provide to us in fields which request user-generated content. When you sign up for our Services, you may provide us with answers to our proprietary questionnaire (our Compatibility Quiz), which we use to build a personality profile for you and to match you with other compatible singles. You may also choose to provide us with your photo(s) which may contain personal information. By providing us photo(s) you agree that we may make them available to your matches and users of Cupids Services. We may also collect your name, contact information (such as your email), and a copy of your correspondences with us, if you contact us. To process purchases, we may require your name, address, phone number, email address and payment information, including but not necessarily limited to credit or debit card information and associated account information. If you would like us to delete such payment information from our systems, you may contact us as described under the “Contacting Us” section below.
Sensitive Information. During the registration process and while updating your profile, you may provide us with personal information that is considered “sensitive” in your jurisdiction, including but not limited to, religious beliefs, ethnicity and political views. This information is only used by us to provide the services to you. By providing this information, you agree to Cupids storing, processing, and use of such data for the purposes stated above. You may change update your information by accessing your profile at any time or select the “prefer not to specify” option in response to any questions requesting such information.
Surveys. We may periodically conduct voluntary member surveys. We encourage our members to participate in such surveys because they provide us with important information regarding the improvement of our Services. You may also volunteer for certain surveys that we may offer to our users, and any additional rules regarding the conduct of such surveys will be disclosed to you prior to your participation. We do not link the survey responses to any personal information, and all responses are anonymous.
Personal Information We Automatically Collect. When you access or use our Services, we automatically collect information about how you access and use our Websites and Services. The information we collect includes your IP address, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. If you use a mobile device to access or download any of our Services, we may also collect device information (such as your mobile device ID, model and manufacturer), operating system, and version information. While this information taken together could be considered personal information, we do not use this information to personally identify you. We use this information in the aggregate to analyze trends, administer our Servicess, prevent fraud, understand how users interact with our Services, and gather demographic information to tailor our visitors’ experience on our Services, show them content that we think they might be interested in, and display the content according to their preferences. We do not share this information with third parties.
The technologies we use to automatically collect data from you may include:
Cookies & Web Tracking. We use “cookies” to keep track of some types of information while you are accessing or using our Services. Cookies are very small files placed on your computer, and they allow us to count the number of visitors to our Websites and distinguish repeat visitors from new visitors. They also allow us to save user preferences and track user trends. We rely on cookies for the proper operation of our Websites; therefore if your browser is set to reject all cookies, the website will not function properly. Some cookies are automatically erased after the end of the browser session (these are “session cookies”), whereas other cookies are stored for a predetermined amount time or permanently in your browser, before they erase themselves (these are “temporary" or "permanent" cookies). While a cookie may distinguish your device, it will not name you. Almost every website uses cookie technology.
What kind of cookies does Cupids use?
Strictly necessary cookies
We use certain cookies to make sure that our website and our Service is easy, secure and safe to use. Without these cookies, services that you have asked for (such as a secure website and Service), would not be possible. This category of cookies includes:
We use analytics cookies to record usage data about our users (e.g. which users have visited which of our subpages, etc.) and to evaluate this information statistically.
Third Party Advertising Cookies / Third Party Pixel / Third Party Tracking
We also allow third parties to collect our users' data through advertising cookies or pixels placed on our website. These cookies allow us and other third parties to provide you with interest-based advertising that is based on an analysis of your usage behavior (e.g., which banner ads you have clicked on, which subpages you have visited, etc.) on the internet and our Services.
How can you deactivate or erase our cookies?
You can deactivate cookies on your device via your browser settings; and you can erase any cookies already stored on your device at any time in your browser. Please note, however, that if you choose to deactivate or remove cookies, doing so may prevent certain features on our website from working properly and therefore affect your experience on our website. In addition, you may not be able to use all the features of our Service if you deactivate or remove cookies.
For additional information and opt-out instructions for interest-based advertising, please review our Third Party Advertising section below.
Web Analytics. We collect and use statistical information about your use of our Services to make it more user-friendly, to understand our market share, to conduct other market research and to make sure that we display relevant advertisements for you. To this end, we work with various authorized service providers; and we use analytics tools in our website. However, these tools will not use your IP address, or (if they do), they will shorten it immediately after collection (which means that it will be less clearly be linked to your device). These tools will also generate user profiles by using analytic cookies or by evaluating log files; however these user profiles will not be linked to your real world information and will not name you.
Promotional e-mails. Promotional e-mail messages we send you may contain code that enables our database to track your usage of the e-mails, including whether the e-mail was opened and what links (if any) were clicked. If you would rather not receive promotional e-mails from us, please see the section below labeled “Choice/Opt-Out.”
Personal Information We Receive from Others. In addition to information you provide us directly, and that we collect automatically, we also may receive personal information from:
We encourage users to refer a friend to our Singles Service by sending us a friend’s name and email address. We will keep this information in our database, and send that person a one-time e-mail containing your name and inviting them to visit our site. This e-mail will also include instructions on how to remove their information from our database. If you refer a friend, you agree that you will not abuse this feature by entering names and addresses of those who would not be interested in Cupids Services. For some of our Services, you may also give gift memberships to your friends, in which case we will use your friends’ e-mail address that you provide in order to deliver the gift.
We use information that we collect about you or that you provide to us, including any personal information, to:
One of the methods we use to communicate with you in connection with Cupids Services may be by telephone or text message (including to any wireless number you may provide to us). For example, you may sign up for a text messaging service (“SMS Verification”) which enables Cupids to verify your phone number via a confirmed text message and display such verification in your public account (as a security measure for your matches’ benefit). If you would rather not receive telephone calls or text messages from us, you may change or delete your number from your account preferences page(s), or ask to be removed from our contact list if you receive a call or text message from us. You may also opt-out of the SMS Verification service at any time. In addition to the uses outlined above, by accessing or using our Services, you agree to allow us to anonymously use the information from you and your experiences to continue our research into successful relationships. This research, conducted by psychologists and behavior research scientists, may be published in academic journals. However, all of your responses will be kept anonymous, and no personal information will be published.
We may send you push notifications if you choose to receive them for purposes of receiving notice of matches for our Singles Service, letting you know when someone has sent you a message, or for other Service-related matters. If you wish to opt-out from receiving these types of communications you may turn them off at the device level.
If you do not provide us with the personal information we request, this may limit our ability to fulfil the applicable purpose for collection and the services we are able to provide you. For example, we may not be able to consider or process your payment, match you with other users or provide a particular service you have requested.
In general we may share personal information we collect:
In addition, Cupids may disclose personal information as follows.
We may use third-party advertising agencies or other service providers to serve ads on our website on behalf of Cupids. These companies may employ cookies or pixels to measure advertising effectiveness. Any information that these third parties collect via cookies and pixels is anonymous. Some of these third-party advertising agencies may be members of the Digital Advertising Alliance , which offers you the option to opt out of ad targeting from its member agencies by following the procedures listed here or for applications, access the App Choices website here.
We only accept registrations to our Services from users who are 18 years or older (or the age of majority in applicable jurisdictions), and any information we may receive from users we believe to be under the age of 18 will be purged from our database. If you believe that we may have collected any such personal information through our Services, please notify us as specified below.
We may also use services provided by third-party platforms (such as social networking and other websites) to serve targeted advertisements on such platforms to you or others, and we may provide a hashed version of your email address or other information to the platform provider for such purposes. To opt-out of the use of your information for such purposes, please email us at [CupidsHeartinfo@yahoo.com]
We store information in a combination of electronic storage facilities, paper-based files and other records. While we cannot guarantee your personal information is completely secure at all times, we have administrative, organizational, technical, and physical security measures in place to help protect against the loss, misuse and alteration of the information collected and processed. These measures include the use of firewalls, digital certificates, Security Socket Layer (SSL)and encryption technology during credit card transactions and administrative access to site data, as well as other proprietary security measures which are applied to all repositories and transfers of user information.
Cupids Heart, Inc.
4940 Merrick Road
Massapequa Park, NY 11762
For any Services that allow you to control which e-mails you receive, go to the Notifications page, and uncheck the undesired promotions.
Cupids provides users the following options to access, change, correct, update or delete information previously submitted to us.
4940 Merrick Road
Massapequa Park, NY 11762
Or you can reach us by email at: firstname.lastname@example.org
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact us at the address or email address listed above.
California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our App that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to [CupidsHeartinfo@yahoo.com][ or write us at: [Cupids Heart 4940 Merrick Road, Suite 301, Massapequa Park NY 11762]
This privacy statement was last revised on [March 8th, 2022].
Cupids Heart Inc. 2022 All Rights Reserved. CupidsHeart.com, and other marks, colors, and images are registered and common law trademarks of Cupids. Other trademarks and brands are the property of their respective owners.